
AI Act: what companies must do and be able to show
Table of content
What did Regulation (EU) 2026/1744 change in the AI Act?
What has Article 4 said since 27 July 2026?
What applies today under the AI Act, and what is coming?
Provider or deployer: who owes what?
Where do your use cases fall among the risk levels?
Risks and countermeasures: what penalties does the AI Act provide for?
Where to start? A six-step roadmap
Organisation and governance: who to train, and who pays?
What does compliance look like in three typical companies?
Key takeaways
Take action
Sources
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Who this is for. Executives, HR leaders, compliance officers and managers. You will know what applies today, who owes what, what you risk and which evidence to keep. Out of scope: the specific obligations of providers of general-purpose AI models.
What did Regulation (EU) 2026/1744 change in the AI Act?
How many articles changed? Our count
| Provision | What changes for a company | Useful date |
|---|---|---|
| Article 4, AI literacy | Replaced: "support the development" instead of "ensure" a sufficient level | 27 July 2026 |
| Article 4a, inserted | Option, not an obligation, to process special categories of personal data exceptionally to detect and correct bias, under conditions; also open to deployers | In force since 27 July 2026 |
| Article 5, prohibited practices | Two prohibitions added | 2 December 2026 |
| Article 27, paragraphs 4 and 5 | Fundamental rights impact assessment (deployer of a credit scoring system, in particular): the AI Office questionnaire template already existed; what is new is the possible cross-references to the GDPR impact assessment | 2 December 2027, with the Annex III high-risk rules |
| Article 50, paragraph 7, and Article 111, paragraph 4 | Codes of practice on marking; marking deadline for generative systems placed on the market before 2 August 2026 | Paragraph 7: 2 August 2026; Article 111, paragraph 4: 2 December 2026 |
| Article 99, penalties | Paragraph 1 rewritten: administrative fines named, "any infringement"; the lower cap extended to small mid-cap enterprises; obligations of Article 25, paragraphs 2 and 4, added to the list in paragraph 4 | Under national law |
| Articles 75a to 75d, inserted | Powers of the AI Office over certain systems, including fines | Enforcement from 2 August 2026, according to the Commission |
| Articles 113 and 111, paragraph 2 | High-risk rules postponed; systems already on the market or in service: covered only in case of significant changes in design from that date; public authorities: 2 August 2030 at the latest | 2 December 2027 and 2 August 2028; 2 August 2030 |
What has Article 4 said since 27 July 2026?
| Original version, applicable since 2 February 2025 | Version in force since 27 July 2026 | |
|---|---|---|
| The obligation | "take measures to ensure, to their best extent, a sufficient level of AI literacy" | "take measures to support the development of AI literacy" |
| Individual level | Not specified | "This obligation does not require providers or deployers to guarantee any specific level of AI literacy of any individual." |
| People and criteria | Staff and other persons acting on the company's behalf; knowledge, experience, training, context, affected persons | Unchanged |
| Public authorities | No dedicated paragraph | The Commission and the Member States "support and facilitate" efforts, in particular by SMEs, and the Commission publishes practical examples; the AI Board adopts recommendations |
What applies today under the AI Act, and what is coming?

| Date | What applies | What it changes for a deployer | Status at 27 October 2026 |
|---|---|---|---|
| 2 February 2025 | Chapters I and II: Article 4, original prohibitions | Take AI literacy measures; no prohibited practice | Applied |
| 2 August 2025 | Notably Chapter XII, including Article 99 | Infringements subject to each Member State's penalty regime | Applied |
| 2 August 2026 | General date; Article 50; national enforcement | Flag deepfakes and texts on matters of public interest; inform people about emotion recognition | Applied |
| 2 December 2026 | Two new prohibitions; end of the marking period of Article 111, paragraph 4 | Use no system to generate the newly prohibited content | Upcoming |
| 2 December 2027 | Annex III high-risk rules | Article 26: instructions for use, human oversight by trained persons; reservation of Article 111, paragraph 2 | Upcoming |
| 2 August 2028 | Annex I high-risk rules | Article 26, same reservation | Upcoming |
| 2 August 2030 | High-risk systems intended for public authorities, even if already in service | Compliance by that date at the latest | Upcoming |
Provider or deployer: who owes what?
Where do your use cases fall among the risk levels?
| Use | What governs it | Who owes what | Date |
|---|---|---|---|
| CV screening | In principle high-risk, Annex III, point 4; in our reading, automated screening amounts to profiling, which rules out the derogation | Deployer, Article 26: use in line with the instructions, human oversight by trained persons | 2 December 2027, reservation of Article 111, paragraph 2 |
| Credit scoring | High-risk, Annex III, point 5(b) | Deployer: Article 26 and the fundamental rights impact assessment of Article 27 | 2 December 2027, same reservation |
| Chatbot | Article 50, paragraph 1; the Commission cites chatbots as an example | Provider: design the system to inform people that they are interacting with an AI | 2 August 2026 |
| Generated marketing visuals or texts | Article 50, paragraph 2; paragraph 4 only for visuals that constitute a deepfake; in our reading, not for ordinary marketing text | Provider: machine-readable marking; deployer: deepfake flagged | 2 August 2026; marking: 2 December 2026 for systems placed on the market before 2 August 2026 |
| Emotion recognition or biometric categorisation, outside prohibited uses | Article 50, paragraph 3 | Deployer: inform the people exposed | 2 August 2026 |
| Spam filter | "Minimal or no risk", the Commission's example | Provider and deployer: Article 4 only | 2 February 2025 |
| Recommendation engine | "Minimal or no risk" in the Commission's sense, in our reading | Provider and deployer: Article 4 only | 2 February 2025 |
| Social scoring | Prohibited practice | Prohibited | 2 February 2025 |
Risks and countermeasures: what penalties does the AI Act provide for?
Where to start? A six-step roadmap
- Take inventory of AI systems, including those built into your software or adopted by teams on their own, noting at this stage, for each Annex III tool, the date of first placing on the market of its type and model: it is this date that should decide the grace period. A panorama of the generative AI tools on the market helps you recognise what is already in circulation.
- Check for prohibited practices, including the two new ones of 2 December 2026.
- Classify each system by role and by regime: Annex III high-risk, Article 50 transparency, or neither.
- Put AI literacy measures in place by profile, according to knowledge, context and the persons affected. For uses that affect people, plan for human oversight; adding a human in the loop of an AI agent shows how to do it.
- Document in an internal register, without a certificate, as the Commission accepts.
- Follow the texts: review the inventory on 2 December 2026, when the high-risk guidelines are adopted, and then when the French law is promulgated.
Organisation and governance: who to train, and who pays?
| Profile | Obligation to link the measure to | What the measure must cover |
|---|---|---|
| Executives | Role as provider or deployer of each system; prohibitions applicable on 2 December 2026 | Decide the role system by system; rule out any prohibited use |
| Marketing and communications | Article 50, paragraph 4: deepfakes; texts published to inform the public on matters of public interest, unless under editorial control | Recognise these two cases; in our reading, ordinary marketing text is not covered |
| HR and recruiters | Candidate screening, in principle high-risk (Annex III, point 4); Article 4 today; Article 26 to prepare | Read the tool's instructions; review and challenge a shortlist |
| Technical teams | Article 50, paragraph 2: machine-readable marking of generated content, if the company is a provider | Marking of outputs; system documentation |
| Service providers and subcontractors | "Other persons" under Article 4 according to the Commission's FAQ: subcontractor, service provider, client | In general, depending on the system and its risk: skills appropriate to the task, as for employees |
In practice. A register line for an SME, a case built for the example, whose recruiters use a screening tool bought from a vendor.
| Field | Content |
|---|---|
| System | Candidate screening tool; the SME's role: deployer; classification: high-risk in principle, Annex III, point 4 |
| Obligation concerned | Article 4 today; preparing the human oversight of Article 26 |
| Audience | The recruiters, and the outside firm that uses the tool on the SME's behalf |
| Measure | Dated workshop: read the tool's instructions, review a shortlist, know how to challenge it and record the decision |
| Owner | The person who leads recruitment |
| Evidence kept | Workshop material, attendance list, date of first placing on the market of the tool's type and model, obtained from the vendor |
Who pays for upskilling?
What does compliance look like in three typical companies?
Key takeaways
- The high-risk rules are postponed to 2 December 2027 (Annex III) and 2 August 2028 (Annex I): this is the main postponement for a company that uses AI. From those dates, reassigning a tool to a high-risk use makes you its provider.
- A high-risk system already marketed has a grace period with no end date as long as its design remains unchanged (except public authorities, 2 August 2030 at the latest): a later significant change in its design brings it under the rules. According to a recital, the date that counts should be that of its type and model.
- Article 4 is softened, not removed: every provider and every deployer takes AI literacy measures, which an internal register can record.
- Prohibitions and transparency have their own dates: original prohibitions since 2 February 2025, Article 50 since 2 August 2026, except a marking period to 2 December 2026 for generative systems placed on the market before 2 August 2026; new prohibitions on 2 December 2026.
- Article 4 has no fine ceiling of its own, but Member States set the regime for any infringement; no French law sets it yet, according to the official sources we read.
Take action
- Before 2 December 2026: check the new prohibitions and the marking of outputs by your suppliers of generative tools placed on the market before 2 August 2026.
- This quarter: take inventory of your AI systems, name your role for each, put AI literacy measures in place by profile and open their register.
- If you put a system into service under your name: design it to inform people that they are interacting with an AI and, if it generates content, mark its outputs (Article 50, paragraphs 1 and 2), since 2 August 2026.
- Before 2 December 2027: for each Annex III system, obtain from the vendor the date of first placing on the market of its type and model, and prepare the human oversight of Article 26 without waiting.
- When the French law is promulgated: check the national penalty regime and the authority competent for your uses.
Sources
- European Commission (Shaping Europe's digital future), « AI Act (European approach to artificial intelligence : regulatory framework) », 19 October 2026.
- European Union (EUR-Lex, Publications Office), « Consolidated text of Regulation (EU) 2024/1689 as of 27.07.2026 (CELEX 02024R1689-20260727), documentation tool with no legal effect », 27 July 2026.
- European Commission (Shaping Europe's digital future), « Législation sur l'IA : cadre réglementaire de l'IA (French page) », consulted on 27 October 2026.
- European Union (Official Journal of the European Union, L series), « Regulation (EU) 2026/1744 of the European Parliament and of the Council of 8 July 2026 amending Regulations (EU) 2024/1689, (EU) 2018/1139 and (EU) 2023/1230 as regards the simplification of the implementation of harmonised rules on artificial intelligence (Digital Omnibus on AI) », 24 July 2026.
- European Union (Official Journal of the European Union, L series), « Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024 laying down harmonised rules on artificial intelligence (original version, OJ L, 2024/1689, 12.7.2024) », 12 July 2024.
- Council of the European Union, « Council note 11301/26, "Voting result": adoption of the legislative act (Digital Omnibus on AI), 4188th Council meeting, 29 June 2026, Luxembourg », 29 June 2026.
- European Commission (Shaping Europe's digital future), « AI Omnibus enters into force », 27 July 2026.
- European Commission (AI Office, Shaping Europe's digital future), « AI Literacy - Questions & Answers », 20 October 2026.
- European Commission (Shaping Europe's digital future), « Guidelines on transparency obligations for providers and deployers of AI systems », 20 July 2026.
- European Commission (Shaping Europe's digital future), « Commission opinion on the assessment of the Code of Practice on Transparency of AI-generated Content », 9 July 2026.
- European Commission (Shaping Europe's digital future), « Code of Practice on Transparency of AI-generated Content », 19 October 2026.
- European Commission (Shaping Europe's digital future), « Enforcement of the AI Act », 20 October 2026.
- Hunton Andrews Kurth (law firm), « European Commission Publishes Q&A on AI Literacy », 27 May 2025.
- European Commission (Shaping Europe's digital future), « Draft Commission guidelines on the classification of high-risk AI systems », 19 May 2026.
- European Commission (Shaping Europe's digital future), « Targeted consultation on the draft guidelines for the classification of high-risk artificial intelligence systems », 19 May 2026.
- European Commission (Shaping Europe's digital future), « Guidelines for providers and deployers of AI high-risk systems », 19 October 2026.
- Direction générale des Entreprises (French Ministry of the Economy), « Les autorités compétentes pour la mise en œuvre du règlement européen sur l'intelligence artificielle », 9 September 2025.
- Assemblée nationale, « Projet de loi n° 2518 (17e législature) : dossier législatif », consulted on 27 October 2026.
- Sénat, « Projet de loi portant diverses dispositions d'adaptation au droit de l'Union européenne (n° 118, 2025-2026) : dossier législatif », 4 September 2026.
- Sénat, « Texte adopté n° 63 (2025-2026) : projet de loi portant diverses dispositions d'adaptation au droit de l'Union européenne, adopté par le Sénat le 18 février 2026 », 18 February 2026.
- Ministère du Travail (code du travail numérique), « Article L6321-1 du code du travail (code du travail numérique) », 26 October 2025.
- France compétences, « Le soutien au plan de développement des compétences des entreprises (Rapport sur l'usage des fonds de la formation professionnelle et du conseil en évolution professionnelle, édition 2025) », February 2026.
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Dr. Hatim CHAHDI
Directeur Data & IA, CEO AXI Technologies
Expert Data & IA et docteur en intelligence artificielle, Hatim cumule plus de 14 ans d'expérience professionnelle à la croisée de la R&D, l'industialisation et l'impact business. Microsoft Certified Trainer, il a dirigé l'industrialisation de l'un des tout premiers systèmes de machine learning déployés en production sur des données de transactions bancaires en France — du cadrage métier jusqu'à la conformité réglementaire. Fondateur d'AXI Technologies, il accompagne régulièrement de grands comptes dans la définition de leurs roadmaps IA et leurs stratégies de mise en production. Formateur en machine learning, cloud, MLOps et IA générative, il transmet au sein de DataScientist une pédagogie exigeante : Chaque apprenant est traité comme un professionnel en devenir, qui apprend en livrant des projets concrets et mesurables.
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